Cookie Policy & Preferences

Essential cookies are strictly necessary tracking files that enable the core functionality of the Kraken platform, such as user authentication, security protocols, and network management. Without these cookies, basic services like logging into your account, executing trades, and maintaining session security would be technically impossible. Because they are vital to the operation of the exchange, essential cookies cannot be disabled through your data preferences panel. They do not store any personally identifiable information and are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

Our security architecture relies heavily on essential cookies to detect anomalous behavior, prevent cross-site request forgery (CSRF) attacks, and ensure that your authenticated session is protected against hijacking. By operating in the background, these cookies form the invisible shield that keeps your digital assets safe while you navigate our platform.

Analytics cookies are performance-monitoring tools that collect anonymous data on how users navigate and interact with our website. These scripts help Kraken identify technical bottlenecks, understand which trading pairs are most viewed, and optimize the overall user interface. By analyzing aggregated metrics—such as page load times, error rates, and bounce rates—we can continuously refine our infrastructure. You can adjust your privacy settings to block analytics cookies if you prefer not to contribute to this aggregated dataset.

We utilize industry-leading analytics providers that employ data masking and IP anonymization techniques to ensure that your individual identity is never exposed. The insights gained from analytics cookies are strictly used internally by our engineering and product teams to build a faster, more reliable, and more intuitive cryptocurrency exchange for all users.

Marketing cookies are specialized tracking mechanisms deployed to deliver targeted advertisements and promotional content based on your browsing behavior. Kraken utilizes these cookies to present you with relevant offers, such as reduced trading fees or new asset listings, across third-party websites and social media platforms. These scripts build a profile of your interests to prevent repetitive or irrelevant ads. You have full authority to disable marketing cookies within your data preferences without affecting your ability to trade.

When you opt into marketing cookies, you allow us to measure the effectiveness of our advertising campaigns and tailor our communications to better suit your investment interests. We carefully vet all advertising partners to ensure they adhere to our strict privacy standards and do not misuse the data collected through our platform.

Functional cookies are personalization scripts designed to remember your specific interface choices, such as language selection, time zone, and customized dashboard layouts. When you log into Kraken, these cookies ensure that your preferred environment is loaded instantly, saving you from reconfiguring your workspace during every session. While not strictly essential, functional cookies significantly enhance your user experience by providing a tailored interface.

If you choose to disable functional cookies in your privacy settings, some platform features may not function optimally. For example, you may need to manually select your preferred fiat currency or re-acknowledge certain informational banners during each visit. We recommend keeping functional cookies enabled for the smoothest possible trading experience.

The lifespan of a cookie depends entirely on its classification as either a "session" cookie or a "persistent" cookie. Session cookies are temporary files that are automatically deleted from your device the moment you close your web browser. They are primarily used to maintain your active login state and secure your current browsing session. Persistent cookies, on the other hand, remain on your device for a pre-defined period or until you manually delete them. These are used to remember your data preferences and login details for future visits.

In accordance with our cookie policy, we ensure that the lifespan of any persistent cookie is proportionate to its intended purpose. For instance, the cookie that remembers your privacy settings is typically stored for 12 months, after which you will be prompted to reconfirm your choices. You can always clear these cookies prematurely using your browser's built-in privacy controls.